Resources

How CRE automation actually works.

Technical breakdowns, decision frameworks, and honest context. Evaluate this clearly before committing to anything.

Workflow Deep-Dives

Six workflows. How they're actually built.

Technical breakdowns of what each workflow does, what it connects to, and where the complexity lives. Not marketing copy.

Deal Flow
Deal Sourcing

Automated monitoring of public records, MLS data, and off-market signals. The system surfaces properties matching your buy-box before a broker calls. Configured per firm: asset class, geography, unit count range, vintage, and distress indicators. Sources are checked on a schedule and routed into your CRM when criteria match.

Data sources Public records, CoStar, custom APIs
Typical cadence Daily automated pulls
Core complexity Buy-box definition, dedup across sources, CRM routing logic
Deal Flow
Deal Screening

Inbound OM triage. Attachments are parsed on receipt, structured into a consistent format, and scored against your firm's specific criteria. The output is a kill-or-advance decision with written reasoning. Not a score alone. Analysts receive only deals that pass the first filter. The system adapts to deal type: MF, industrial, retail, office.

Input Email attachments (PDF, XLSX)
Output format Structured scorecard + decision
Core complexity Document parsing variability, custom scoring rubric, routing logic
Deal Flow
Underwriting Support

Pre-populates your underwriting model with data extracted from OMs, T12s, rent rolls, and market comp pulls. Does not replace underwriting judgment. Removes the data-entry layer under it. Key metrics (NOI, cap rate, DSCR) surfaced with flagged discrepancies. Integrates with Excel, Argus, or any spreadsheet-based model your firm already uses.

Model compatibility Excel, Argus, Google Sheets
Time saved 3–5 hrs per deal
Core complexity T12 normalization, comp data sourcing, model structure matching
Portfolio Operations
Lease Abstraction

Converts raw lease PDFs into structured data. Extracts: commencement/expiration, options, rent escalations, CAM provisions, HVAC responsibility, co-tenancy clauses, and any custom fields your team tracks. Output is consistent and populates directly into your property management system. Existing backlog can be cleared in bulk; new leases process same-day.

Typical accuracy 95–98% clause extraction
Output targets AppFolio, Yardi, MRI, Sheets
Core complexity Variable lease format handling, custom field mapping, confidence scoring
Investor Relations
LP Reporting

Automates quarterly or monthly reporting to limited partners. Pulls data from operator portals, property management software, and accounting. Reconciles, formats into your branded template, and stages for GP review. One-click approval triggers distribution with per-LP personalized views. Supports fund-of-funds structures and waterfall reporting.

Reporting cadence Monthly, quarterly, custom
Distribution Branded email per LP
Core complexity Multi-source reconciliation, template fidelity, per-LP data isolation
Due Diligence
Due Diligence Checklist

Tracks and manages the document collection process for acquisitions. Generates a checklist from deal parameters, assigns items to vendors and attorneys, monitors what's been received vs outstanding, and flags gaps before closing. Connects to your data room (Dropbox, Google Drive, Firmroom) and updates status automatically as documents are uploaded.

Data room support Drive, Dropbox, Firmroom
Notification method Email or Slack alerts
Core complexity Checklist logic per deal type, multi-party coordination, file detection
Self-assessment

Three questions. Honest answers.

This is where most vendors stop being useful. We'd rather you know before you book a call.

Is this right for my firm?
What fit looks like and what it doesn't.
1
Do you have repetitive workflows that take real time right now?
Good fit
You screen deals manually, abstract leases by hand, or build LP reports from scratch every quarter. You know exactly how long it takes because someone on your team does it every time.
Not yet
You're pre-deal flow, or volume is low enough that manual processes don't feel painful. Automation before scale is overhead, not leverage.
2
Is your data in a consistent, accessible place?
Good fit
Your OMs arrive by email. Your leases are in Drive or Dropbox. Your LP list is in a spreadsheet or CRM. You have a real data room. It doesn't have to be clean. It has to exist.
Not yet
Everything lives in someone's inbox or head. Nothing is standardized. We can scope a light data foundation first, but that adds a phase.
3
Will someone actually own the output on your team?
Good fit
There's a named person who reviews the deal queue, approves the LP report, or confirms the lease abstracts before they go to the PM system. Someone who can catch an edge case and tell us about it.
Not yet
You want a fully autonomous black-box system with no human review. We don't build those. Not because we can't, but because they fail quietly and the blast radius in CRE is real.
Common misconceptions

Things people get wrong about this.

Most of the hesitation we hear is based on assumptions that don't hold. Here's what's actually true.

Myth
"We'd need a full data team to maintain it."

The systems we build are maintained by us, not by you. You own the output. You don't operate a stack. When something breaks or the source data format changes, we fix it. That's what the 30-day support window covers. Ongoing maintenance is available as an add-on.

Myth
"Automation replaces judgment."

None of these systems make the decision. A deal screener produces a recommendation. An underwriting support tool pre-fills a model. The GP approves the LP report before it sends. Automation removes mechanical labor. It doesn't replace the person making the call.

Myth
"Our data is too messy."

We've never found a portfolio where the data was too messy to work with. The scope of the build accounts for the format of your data. OMs come in dozens of formats. Leases vary wildly. That's what document parsing and normalization are designed for. Messy inputs are the baseline, not the exception.

Myth
"We already use software that does this."

Most CRE software handles data storage. Not workflow automation. AppFolio stores your leases. It doesn't abstract them. CoStar shows you deals. It doesn't screen them against your buy-box. What we build is the layer that runs between your data and your people. The part the software vendors don't build.

Myth
"This is too expensive to be worth it."

A $5,000 deal screening system saves 4 hours per deal. At 30 deals a month, that's 120 analyst hours recovered. Before any improvement in deal quality. The math closes in the first month for most firms at any reasonable volume. The guarantee removes the financial risk.

Myth
"We should wait until we're bigger."

The firms that implement early compound the advantage. An 8-person team running with the throughput of a 20-person team doesn't grow slower. It grows faster. Waiting until you're big enough to feel the pain means carrying the drag while you scale, not eliminating it before you scale.

"
The relationship side of this business stays exactly as it is. These are the mechanical hours underneath it.
LunoMotion: core positioning on what gets automated
Glossary

Terms worth understanding clearly.

We use these terms with specific meanings. Worth defining before a scoping call.

Workflow automation

A system that executes a repeating multi-step task without manual involvement. Not a chatbot. Not a dashboard. A process that runs on a trigger (an email arrives, a file is uploaded, a date passes) and produces a structured output.

Document parsing

Extracting structured data from unstructured documents (PDFs, OMs, leases). The hard part is variability. Every broker formats their OM differently. Parsing systems are trained to handle that variation, not assume a fixed format.

Buy-box

The specific criteria a firm uses to evaluate whether a deal is worth pursuing. Asset class, geography, unit count, cap rate range, vintage, distress indicators. We encode this as logic, not a checklist. It runs against every deal automatically.

Confidence scoring

A numerical measure of how certain the system is about an extracted value. Low confidence flags are surfaced for human review. The system doesn't silently guess. Critical for high-stakes extractions like option windows and rent escalations.

Integration layer

The connections between your automation and your existing software (CRM, PM system, data room, accounting). Most of the scoping work happens here: matching data models, authentication, field mapping, error handling.

Fixed scope build

A build delivered at a fixed price against a defined scope. Not time-and-materials. Not an ongoing retainer. You know what you're getting, what it costs, and when it's done before you commit to anything.

Ready when you are

15 minutes. We scope it on the call.

If there's a fit, you'll know the scope and price before you commit. If there's no fit, we'll tell you that too, and point you at something that makes more sense.

Satisfaction guaranteed  ·  Fixed price  ·  You own everything